Company

Firmware is the layer the modern world runs on, and the slowest to build. Bring-up still means a senior engineer hand-copying register addresses out of a 1,200-page manual and watching a logic analyzer at 2 a.m., waiting for a peripheral to blink. A silicon migration ties up a team for quarters. The one engineer who understands the twenty-year-old codebase is two acquisitions removed. Hardware keeps getting more complex. The pool of engineers who can program it keeps shrinking. Everything with a chip in it now waits on that gap.

Embedder is AI built for that work. It reads the datasheet, writes the firmware, flashes the board, watches the bus, and fixes its own mistakes—because code that hasn’t run on real hardware doesn’t count. It operates in auditable steps, the way regulated teams have to. And it learns from a company’s own documentation and boards, so the knowledge stops retiring with the engineers. We’re building the engineering intelligence layer for the companies that build the physical world.