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Cookie Policy.

Last updated · August 5, 2026

This Cookie Policy explains how Embedder Tech Inc. ("Embedder", "we", "our", or "us") uses cookies and similar tracking technologies on our marketing website at https://embedder.com. It supplements our Privacy Policy, which describes how we handle personal data more broadly.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site operator. Similar technologies include local storage, session storage, and pixel tags. In this policy, we refer to all of these collectively as "cookies."

First-party cookies are set by the site you are visiting. Third-party cookies are set by a domain other than the one you are visiting, typically by services we embed (such as analytics or advertising providers).

2. Categories of Cookies We Use

2.1 Strictly necessary

These cookies and similar storage are required for the website to function and cannot be turned off in our systems. They are usually set in response to actions you take, such as recording your cookie preferences or signing in.

  • embedder-cookie-consent — first-party localStorage entry that records your consent choice in the EU/EEA/UK. Persists until you clear it.
  • embedder-privacy-opt-out — first-party localStorage entry that records your "Do Not Sell or Share" preference (California). Persists until you clear it.

2.2 Analytics and experimentation

These technologies help us understand how visitors interact with the website and run limited product experiments. Third-party analytics (Google Analytics) are used only with your consent in the EU/EEA/UK, and are enabled by default elsewhere. First-party first-party analytics storage described below is set by us directly to measure marketing-site usage.

  • Google Analytics 4 — measures site traffic and usage. Sets cookies with a typical duration of up to 2 years. We have configured Google Consent Mode to deny analytics storage until consent is granted in the EU/EEA/UK.
  • embedder_marketing_anonymous_id — first-party localStorage entry that stores a randomly generated anonymous identifier so we can attribute first-party marketing-site events (for example, page views and CTA clicks) without relying on a login. Persists until you clear it.

2.3 Advertising and visitor identification

These cookies and scripts support advertising, conversion measurement, and B2B visitor identification. They are used only with your consent in the EU/EEA/UK, and on an opt-out basis in California. Elsewhere they are enabled by default. We honor the Global Privacy Control (GPC) signal as a valid opt-out where applicable.

  • Google Ads — measures the effectiveness of our advertising. Sets conversion-tracking cookies with a typical duration of up to 90 days.
  • RB2B — visitor identification for B2B lead generation. May set cookies and use local storage to identify returning business visitors, and may load related third-party scripts for that purpose.
  • Unify — B2B website intent and visitor identification. Sets first-party cookies (including unify_visitor_id and unify_session_id) with a typical duration of up to 400 days, and may associate company-level or person-level identity signals with site activity.

2.4 Performance and security

These technologies help us operate, secure, and debug the website. They are not used for advertising.

  • Sentry — self-hosted error monitoring, performance tracing, and sampled session replay. Uses browser storage (such as session storage) to correlate errors across a visit; it is not used for advertising or visitor identification.
  • Cloudflare — edge network, security (including bot challenges where applicable), and optional privacy-oriented Web Analytics / performance beacons that help us understand traffic and availability.

3. How We Obtain Consent

We tailor consent based on your location, which we determine from your network signals. You can change your preferences at any time using the controls described in Section 4.

3.1 European Economic Area, United Kingdom, and Switzerland

Third-party analytics and advertising cookies (Google Analytics, Google Ads, RB2B, and Unify) are blocked until you accept them via our cookie banner. If you decline, those scripts are not loaded. Strictly necessary storage, first-party marketing-site event analytics, experimentation assignment, and performance/security tooling may still operate.

3.2 California

Analytics cookies are enabled by default. You can opt out of advertising-related tracking (including Google Ads, RB2B, and Unify) at any time using our "Do Not Sell or Share" control. We honor Global Privacy Control (GPC) signals from your browser as a valid opt-out.

3.3 Other regions

Analytics and advertising cookies are enabled by default. You can disable cookies through your browser settings at any time.

4. Managing Your Preferences

You can manage cookies in several ways:

  • Our preference controls: use the privacy controls in our website footer to update your consent or opt-out preferences. In the EU/EEA/UK, the cookie banner reappears if no choice has been recorded.
  • Browser settings: most browsers let you block, delete, or be alerted to cookies. Refer to your browser's help documentation for instructions. Note that disabling cookies may affect functionality.
  • Global Privacy Control: we honor the GPC signal, which you can enable through supported browsers and extensions. When detected, we automatically disable advertising-related tracking.
  • Provider opt-outs: you can opt out of Google Analytics across all sites using Google's browser add-on, and manage Google ad personalization at Google Ad Settings.

5. Third-Party Cookies

Some cookies are set by third parties whose services are embedded on our website. We do not control how these third parties operate. Their privacy and cookie practices are governed by their own policies:

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our practices, the technologies we use, or applicable law. We will indicate the date of the latest revision at the top of this page. For material changes, we will provide reasonable advance notice in keeping with our Privacy Policy.

7. Contact

Questions about this Cookie Policy or our cookie practices: [email protected].