1. Introduction
This Cookie Policy explains how Embedder Tech Inc. ("Embedder", "we", "our", or "us") uses cookies and similar tracking technologies on our marketing website at https://embedder.com. It supplements our Privacy Policy, which describes how we handle personal data more broadly.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site operator. Similar technologies include local storage, session storage, and pixel tags. In this policy, we refer to all of these collectively as "cookies."
First-party cookies are set by the site you are visiting. Third-party cookies are set by a domain other than the one you are visiting, typically by services we embed (such as analytics or advertising providers).
3. Categories of Cookies We Use
3.1 Strictly necessary
These cookies and similar storage are required for the website to function and cannot be turned off in our systems. They are usually set in response to actions you take, such as recording your cookie preferences or signing in.
embedder-cookie-consent— first-party localStorage entry that records your consent choice in the EU/EEA/UK. Persists until you clear it.embedder-privacy-opt-out— first-party localStorage entry that records your "Do Not Sell or Share" preference (California). Persists until you clear it.
3.2 Analytics
These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously. They are used only with your consent in the EU/EEA/UK, and on an opt-out basis elsewhere.
- Google Analytics 4 — measures site traffic and usage. Sets cookies with a typical duration of up to 2 years. We have configured Google Consent Mode to deny analytics storage until consent is granted in the EU/EEA/UK.
3.3 Advertising
These cookies support advertising and conversion measurement. They are used only with your consent in the EU/EEA/UK, and on an opt-out basis elsewhere. We honor the Global Privacy Control (GPC) signal as a valid opt-out where applicable.
- Google Ads — measures the effectiveness of our advertising. Sets conversion-tracking cookies with a typical duration of up to 90 days.
- RB2B — visitor identification for B2B lead generation. May set cookies and use local storage to identify returning business visitors.
4. How We Obtain Consent
We tailor consent based on your location, which we determine from your network signals. You can change your preferences at any time using the controls described in Section 5.
4.1 European Economic Area, United Kingdom, and Switzerland
Non-essential cookies (analytics and advertising) are blocked until you accept them via our cookie banner. If you decline, only strictly necessary storage is used.
4.2 California
Analytics cookies are enabled by default. You can opt out of advertising-related tracking at any time using our "Do Not Sell or Share" control. We honor Global Privacy Control (GPC) signals from your browser as a valid opt-out.
4.3 Other regions
Analytics and advertising cookies are enabled by default. You can disable cookies through your browser settings at any time.
5. Managing Your Preferences
You can manage cookies in several ways:
- Our preference controls: use the privacy controls in our website footer to update your consent or opt-out preferences. In the EU/EEA/UK, the cookie banner reappears if no choice has been recorded.
- Browser settings: most browsers let you block, delete, or be alerted to cookies. Refer to your browser's help documentation for instructions. Note that disabling cookies may affect functionality.
- Global Privacy Control: we honor the GPC signal, which you can enable through supported browsers and extensions. When detected, we automatically disable advertising-related tracking.
- Provider opt-outs: you can opt out of Google Analytics across all sites using Google's browser add-on, and manage Google ad personalization at Google Ad Settings.
6. Third-Party Cookies
Some cookies are set by third parties whose services are embedded on our website. We do not control how these third parties operate. Their privacy and cookie practices are governed by their own policies:
- Google (Analytics and Ads): Google Privacy Policy
- RB2B: RB2B Privacy Policy
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our practices, the technologies we use, or applicable law. We will indicate the date of the latest revision at the top of this page. For material changes, we will provide reasonable advance notice in keeping with our Privacy Policy.
8. Contact
Questions about this Cookie Policy or our cookie practices: [email protected].